Multiverse Advertising

How To Best Brief a Creative Agency

For brands looking to update their image, both online and off, it can be difficult to get the images in your head onto paper for a creative agency to understand and…

Why Micro Businesses Are Thriving in the New Normal World

After waves and waves of economic disruption caused by the ongoing COVID-19 pandemic, small businesses are having to continuously adapt to the ever-changing “new normal”. Although long-term impacts on markets throughout…

Adapting Creativity During the Pandemic

As the world battles with a health pandemic that has seen a temporary pause to everything – from in-person entertainment to shops, schools and everything in-between – adapting a creative approach…

Key Lessons on Advertising in Southeast Asia

Establishing a brand within the Southeast Asia market requires a high level of knowledge about the region. Less homogenized than Europe or North America, the East poses a challenge for all…

Why Branded Key Visuals are More Important Than Logos

When a business develops, often one of the first brand identifying elements is their logo. For some, it’s their company name in a stylish font; for others, it’s an image or…

How to Start Vlogging

How to Start Vlogging – it’s easier than you think! Whether you want to try and become the next top influencer or just want to grow your business or brand, high-quality…

Tips on How To Stay Productive While Working From Home

Working from home has become the new normal as businesses shift to a remote work model to combat the spread of COVID-19. Most people are now looking for jobs online, making…

Why Empathy is so Important for Successful Marketing

Every human decision depends on emotion. It would be foolish to think otherwise. In fact, your decision about whether you agree or disagree with that statement was because of how you…

How To Create a Brand Voice that Audiences Love

Which three words would you use to describe your brand while avoiding cliches? If that’s a hard question to answer, then your company needs to work on developing a clearer voice.…