In true MVA style, we transformed Kirin Ichiban’s story into an unforgettable multimedia experience that is out of this world. From taglines to tastes, we reimagined their brand from all angles, re-mapping their style through a truly multi-sensory experience. Through the Festival of Senses, we launched the new Kirin Ichiban to the world in an extraordinary celebration of sensorial experiences, games, food pairings and entertainment from Myanmar’s hottest artists. By firing on all cylinders, we discovered a new universe of marketing that was really ahead of its time.
Stepping into the Myanmar market, Canal+ was the newest player in the PayTV market. Beaming out to fewer screens than anticipated, they needed a story that brought relevance to the local viewer. With colour and culture, something extraordinary happened. Through brand new stories told by real people in real locations, our marketing specialists built an emotional connection between Canal+ and local viewers that had stellar results.
Repositioning KFC as a family favourite in Myanmar was a flight of great exploration. Balancing the young and older audiences, we surprised the public with free give-aways and brand new flavours unique to the country. Giving KFC a truly Myanmar identity, we teleported the brand to new heights through a viral advertising video that received intergalactic recognition.