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BENEFITS OF CHANGING PACKAGING COLOR

Because packaging is most often the first part of a product that consumers encounter, it’s incredibly important to get it just right. And across the many decisions a brand makes when…

PACKAGING DESIGN TRENDS FOR 2018

Packaging design is one of the most dynamic mediums in the marketing and advertising industry because products on shelves are always vying for consumers’ attention and new products are regularly being…

THE POWER OF COMPELLING VISUALS

In English, a popular idiom is that “a picture is worth a thousand words.” The saying’s thought to have originated in the early 1900’s, a few decades after newspapers in America…

THE EFFECTS OF BRAND AWARENESS

By some estimates, modern consumers are confronted with up to 5,000 advertisements a day. As the cloud of information and data in peoples’ lives gets thicker and thicker, more and more…

EMERGING DESIGN TRENDS OF 2018

With more and more people having the resources and inspiration to create digital art, completely new design trends are being pioneered every day. But this rapid pace of development can also…

SOLVING YANGON’S TRAFFIC CRISIS

As the former capital and current economic hub of the country, Yangon is by far Myanmar’s largest city with an urban population of more than 5 million people. By comparison, the…

PHOTOGRAPHY IN MYANMAR

As an advertising and marketing agency, photography is a huge part of what we do at MultiVerse. Nearly every kind of project we complete requires us to take photos, whether it…

ADVERTISING AS ART

The relationship between art and advertising is often seen as hostile or combative. The question of whether or not advertising can be considered art has even plagued the most acclaimed professional…

MYANMAR’S BURGEONING BEAUTY INDUSTRY

Named one of Euromonitor’s 20 markets of the future in 2014, a growing middle class in Myanmar is drawing international corporations in and disrupting previously long held consumer habits. And with…