
How To Best Brief a Creative Agency
For brands looking to update their image, both online and off, it can be difficult to get the images in your head onto paper for a creative agency to understand and…
Continue ReadingFor brands looking to update their image, both online and off, it can be difficult to get the images in your head onto paper for a creative agency to understand and…
Continue ReadingAfter waves and waves of economic disruption caused by the ongoing COVID-19 pandemic, small businesses are having to continuously adapt to the ever-changing “new normal”. Although long-term impacts on markets throughout…
Continue ReadingAs the world battles with a health pandemic that has seen a temporary pause to everything – from in-person entertainment to shops, schools and everything in-between – adapting a creative approach…
Continue ReadingEstablishing a brand within the Southeast Asia market requires a high level of knowledge about the region. Less homogenized than Europe or North America, the East poses a challenge for all…
Continue ReadingOver the last few years, TikTok has risen to become one of the most popular social media platforms globally – overtaking the behemoths that once dominated both personal and brand communication…
Continue ReadingOver the last decade, influencer marketing has become an increasingly valuable method for marketing, whatever the traditional media may have to say about it. Most often found on social media sites,…
Continue ReadingWhen a business develops, often one of the first brand identifying elements is their logo. For some, it’s their company name in a stylish font; for others, it’s an image or…
Continue ReadingHow to Start Vlogging – it’s easier than you think! Whether you want to try and become the next top influencer or just want to grow your business or brand, high-quality…
Continue ReadingWorking from home has become the new normal as businesses shift to a remote work model to combat the spread of COVID-19. Most people are now looking for jobs online, making…
Continue ReadingEvery human decision depends on emotion. It would be foolish to think otherwise. In fact, your decision about whether you agree or disagree with that statement was because of how you…
Continue ReadingWhich three words would you use to describe your brand while avoiding cliches? If that’s a hard question to answer, then your company needs to work on developing a clearer voice.…
Continue ReadingAccording to a marketing study by Nielsen, the moment a video advert is viewed, ad recall, brand awareness and purchase consideration increase – and that’s before one second of the video…
Continue ReadingTo tell a brand story, you need to know the brand. From effective marketing to entrenching a narrative that connects a brand to its audiences, the core brand story is a…
Continue ReadingMarketing in a World of Retail We developed a variety of creative materials and marketing tools to grab the attention of potential consumers in retail outlets. As with all effective marketing…
Continue ReadingEffective marketing means connecting with your audience in a meaningful way through engaging storytelling. This is why when Seagram’s 100 Pipers Scotch Whisky launched in Myanmar, they enlisted MVA as their…
Continue ReadingReproductive health has historically been a taboo topic in Myanmar resulting in a society full of women who find the subject awkward to discuss. This creates a unique marketing challenge when…
Continue ReadingFrench TV and media giant Canal+ recently launched in Myanmar facing stiff competition in a market dominated by established TV networks. Having commissioned MVA as their full-service marketing agency, we saw…
Continue ReadingToday’s digital marketing landscape is a tough place to navigate, particularly when conventional forms of advertising have been pushed aside in favor of new forms of content marketing. Content marketing is…
Continue ReadingRosewood, one of the world’s leading 6-star luxury hotel brands is coming to Myanmar. Part of Rosewood’s core mission is to tap into the local culture by identifying what makes a…
Continue ReadingASEAN food giant Golden Net, recently launched Ready Chef, a new brand of ready-to-cook meals, for the Myanmar market. MVA was tasked with developing the brand’s identity which included everything from…
Continue ReadingOpportunity Thingyan, also known as Myanmar New Year, is one of the most promising times of the year. When MVA launched the new campaign to reposition Canal+, the brand began to…
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