Myanmar Marketing Blog

How To Best Brief a Creative Agency

For brands looking to update their image, both online and off, it can be difficult to get the images in your head onto paper for a creative agency to understand and…

Why Micro Businesses Are Thriving in the New Normal World

After waves and waves of economic disruption caused by the ongoing COVID-19 pandemic, small businesses are having to continuously adapt to the ever-changing “new normal”. Although long-term impacts on markets throughout…

Adapting Creativity During the Pandemic

As the world battles with a health pandemic that has seen a temporary pause to everything – from in-person entertainment to shops, schools and everything in-between – adapting a creative approach…

Key Lessons on Advertising in Southeast Asia

Establishing a brand within the Southeast Asia market requires a high level of knowledge about the region. Less homogenized than Europe or North America, the East poses a challenge for all…

TikTok: The Perfect Platform For Renewing Your Brand

Over the last few years, TikTok has risen to become one of the most popular social media platforms globally – overtaking the behemoths that once dominated both personal and brand communication…

Macro- or Micro-Influencers: Who’s Better For Your Marketing Strategy?

Over the last decade, influencer marketing has become an increasingly valuable method for marketing, whatever the traditional media may have to say about it. Most often found on social media sites,…

Why Branded Key Visuals are More Important Than Logos

When a business develops, often one of the first brand identifying elements is their logo. For some, it’s their company name in a stylish font; for others, it’s an image or…

How to Start Vlogging

How to Start Vlogging – it’s easier than you think! Whether you want to try and become the next top influencer or just want to grow your business or brand, high-quality…

Tips on How To Stay Productive While Working From Home

Working from home has become the new normal as businesses shift to a remote work model to combat the spread of COVID-19. Most people are now looking for jobs online, making…

Why Empathy is so Important for Successful Marketing

Every human decision depends on emotion. It would be foolish to think otherwise. In fact, your decision about whether you agree or disagree with that statement was because of how you…

How To Create a Brand Voice that Audiences Love

Which three words would you use to describe your brand while avoiding cliches? If that’s a hard question to answer, then your company needs to work on developing a clearer voice.…

How Video Content Helps Generate Leads and Drives Sales

According to a marketing study by Nielsen, the moment a video advert is viewed, ad recall, brand awareness and purchase consideration increase – and that’s before one second of the video…

Brand Stories Start at the Beginning and end with Purpose

To tell a brand story, you need to know the brand. From effective marketing to entrenching a narrative that connects a brand to its audiences, the core brand story is a…

A High Class Whisky for a High Class Market

Marketing in a World of Retail We developed a variety of creative materials and marketing tools to grab the attention of potential consumers in retail outlets. As with all effective marketing…

Creating a Narrative for 100 Pipers

Effective marketing means connecting with your audience in a meaningful way through engaging storytelling. This is why when Seagram’s 100 Pipers Scotch Whisky launched in Myanmar, they enlisted MVA as their…

A Meaningful Campaign for the Modern Myanmar Woman

Reproductive health has historically been a taboo topic in Myanmar resulting in a society full of women who find the subject awkward to discuss. This creates a unique marketing challenge when…

Mobile Marketing with Canal+

French TV and media giant Canal+ recently launched in Myanmar facing stiff competition in a market dominated by established TV networks. Having commissioned MVA as their full-service marketing agency, we saw…

A Fashion Diary for the Modern Myanmar Woman

Today’s digital marketing landscape is a tough place to navigate, particularly when conventional forms of advertising have been pushed aside in favor of new forms of content marketing. Content marketing is…

A man with glasses and the name text is next to him

Heritage in Timelapse: Bringing Artistry to Content Creation

Rosewood, one of the world’s leading 6-star luxury hotel brands is coming to Myanmar. Part of Rosewood’s core mission is to tap into the local culture by identifying what makes a…

Ready Chef Branding A-Z

ASEAN food giant Golden Net, recently launched Ready Chef, a new brand of ready-to-cook meals, for the Myanmar market. MVA was tasked with developing the brand’s identity which included everything from…

CANAL+ THINGYAN

Opportunity Thingyan, also known as Myanmar New Year, is one of the most promising times of the year. When MVA launched the new campaign to reposition Canal+, the brand began to…