Low financial literacy and limited awareness of insurance were always going to be a challenge for international insurance companies opening in Myanmar for the first time. Because of this, Manulife entrusted MVA to develop a fully integrated marketing communication campaign that introduced the brand and services to a new audience while also speaking to those who need protecting most – family. By utilizing our deep understanding of the culture and people of the region, we were able to build confidence and trust in the industry and provided genuine reasons for people to believe in what Manulife has to offer.
MVA took the reins in launching Nestle’s new product, Shal Kaw, steering their brand in a new direction and engaging the local market like never before to deliver a unique, custom-created coffee brand that was authentic in every sense. Our multi-dimensional services exceeded brand and consumer expectations through emotionally charged television commercials and roadside experiential marketing campaigns. By building the momentum Nestle needed to reach new heights in an otherwise competitive industry, MVA not only helped make Shal Kaw a household name but established a new premium price benchmark in the process.
Focusing on brand-building digital campaigns that leveraged pop culture trends, MVA led the creation of what turned out to be one of the most viral videos for KFC as part of the Mala product launch. Using striking animated logos, memorable motion graphics and an addictive dance craze to go with an original jingle, we promoted both the food and the dance through an engaging social media campaign that helped reposition their fun yet familiar brand identity.