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Low financial literacy and limited awareness of insurance were always going to be a challenge for international insurance companies opening in Myanmar for the first time. Because of this, Manulife entrusted MVA to develop a fully integrated marketing communication campaign that introduced the brand and services to a new audience while also speaking to those who need protecting most – family. By utilizing our deep understanding of the culture and people of the region, we were able to build confidence and trust in the industry and provided genuine reasons for people to believe in what Manulife has to offer.

02 February 2021