Multiverse Advertising - MADgazine

The Keys to Unlocking Myanmar Market

For an advertiser, Myanmar can often be seen as a kind of dreamland. With a fiercely upward mobile and aspirational population of over 50 million people, more than half of which…

Sowing Seeds with Mobile: Myanmar’s Digital Agriculture Front

Since Myanmar’s cellular industry was first opened to competition in 2014, mobile phone use has grown exponentially. By some estimates, over ninety percent of Myanmar people now use cellular devices. Unlike…

The Art of Making Beer in Myanmar

Though the Middle East is thought to be the cradle of beer (with the earliest evidence of the domestication of grains and accompanying brewing activities as early as 3,500 BCE), fermented…

The Potential of Branded Content in Myanmar

As competition gets fiercer and fiercer in Myanmar (both among local companies and with the increased presence of multinational corporations), local consumers have become impressively discerning. With more brands than ever…

“LETHWEI” MYANMAR TRADITIONAL BOXING

If you’re travelling to Myanmar for the first time, you are certain to be awe-inspired by the gentle hearts of Myanmar people. It is common for random strangers to smile at…

BRANDING SERIES: GIVING YOUR BRAND MEANING – PART 3

EXPLAINER: DETAILS This is part three of a MultiVerse special series on branding, ahead of our own brand refresh out in the upcoming weeks. Branding is all about the details. Everywhere a…

BRANDING SERIES: GIVING YOUR BRAND MEANING – PART 2

ONE: UNCONVENTIONAL COLLABORATIONS This is part two of a MultiVerse special series on branding, ahead of our own brand refresh out in the upcoming weeks. It’s become increasingly popular for brands to…

BRANDING SERIES: GIVING YOUR BRAND MEANING – INTRODUCTION

INTRODUCTION After bringing international-standard branding to Yangon for the past five years, we decided it was time to apply our skills internally. As part of an extensive brand refresh for MultiVerse…

CREATING EARNED SOCIAL MEDIA IN MYANMAR

Of the many ways in which a company can get their message across, creating earned social media holds quite a few advantages. While there is a bit of strategy involved, the payoff…