Multiverse Advertising - MADgazine

CANAL+ THINGYAN

Opportunity Thingyan, also known as Myanmar New Year, is one of the most promising times of the year. When MVA launched the new campaign to reposition Canal+, the brand began to…

AUTHENTIC BRANDING MASTERCLASS

Branding is how businesses communicate the very essence of their mission to the world. It is how a company creates an emotional connection with their consumers through identity, voice and image.…

VISUALIZING YOUR ARCHITECTURAL SPACE IN 3D

Technological advancements have impacted almost every industry across the globe. For architecture, this progress has meant that typical 2-dimensional plans of the past have proved limiting and have consequently become an…

BOUTIQUE HOTELS, A FLOURISHING MARKET

Luxury boutique hotels have taken the hospitality industry by storm. With stunning architecture, aesthetic furnishings and design, and impeccable service, boutique hotels are today’s answer to the cookie-cutter mega-hotels of the…

A FRESH TAKE ON SUSTAINABLE INTERIORS

Striking the balance between creativity and function is how impressive interior design comes together. Furniture designers today are faced with the challenge of crafting pieces that confront global sustainability issues in…

SPICE UP YOUR SPA’S MARKETING WITH THESE HOT INSTAGRAM TOOLS

Instagram has built up a network of more than 500 million active users who share 95 million photos and videos every day. With soaring engagement rankings that far exceed other social…

LOCALIZING YOUR HOTEL’S MEDIA STRATEGY

Today’s hospitality market is saturated with choice, leaving hotels faced with the challenge of how to make their property stand out. Increasingly, travellers are seeking out accommodation that goes beyond a…

A FOODIE-FOCUSED HOTEL EXPERIENCE

Food is a critical component of the human experience. Sleeping and eating are our needs at their most basic, so when guests are making their accommodation choices it only seems natural…

THE ULTIMATE HOTEL LOBBY DESIGN

A hotel lobby is a guest’s first and last impression at any property. The space must have personality, be inviting, comfortable and convey the unique essence of the brand. Consumer desire…