Technological advancements have impacted almost every industry across the globe. For architecture, this progress has meant that typical 2-dimensional plans of the past have proved limiting and have consequently become an antiquated way to present work to clients. While these are of course necessary and important starting points for any architect, rendering a vision of an architectural project as a 3-dimensional model is an incredibly valuable asset for architect and client alike in achieving a unified vision through smooth collaboration process.

Experience Every Angle

3Ds model allows the viewing of a space from every angle imaginable, at various times of day and with multiple lighting options. You can experience the texture of every surface, the height of every counter, and understand relationships between different materials with clarity. You can clearly relate to the proportions of a space and make decisions based on feeling rather than guesswork. Designers who create captivating 3D models are akin to highly-skilled artists, crafting a space that accurately conveys the look and feel of an architectural project. This allows for truly feeling out a space long before construction begins and improves communication and the accurate conveying of ideas between designer and client. A win-win for all!

A Visit to Virtual Reality

Virtual reality technology has opened up a vast world of possibilities for architects. Now, clients can slip on a VR mask and enter an architectural space before anything is built. Users can engage with the immersive environment they are in, changing finishings, colour schemes and furniture on the spot. The experience conveys an incredibly accurate feeling of what it would be like to be inside an imagined spa space.


3D As Marketing Tool

Additionally, 3D renderings and VR offer increased marketing opportunities to project developers who are keen to sell concepts before construction. Potential clients will be more secure in their decision because they will feel more connected to their future space having “already visited it”. The same of course applies to all spaces from spas to museums – 3D virtual tours can be accessed through visiting a website demonstrating how the new frontier of immersive digital media can offer an online visitor an unparalleled experience.

11 November 2018