According to a marketing study by Nielsen, the moment a video advert is viewed, ad recall, brand awareness and purchase consideration increase – and that’s before one second of the video…
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To tell a brand story, you need to know the brand. From effective marketing to entrenching a narrative that connects a brand to its audiences, the core brand story is a…
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Marketing in a World of Retail We developed a variety of creative materials and marketing tools to grab the attention of potential consumers in retail outlets. As with all effective marketing…
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Effective marketing means connecting with your audience in a meaningful way through engaging storytelling. This is why when Seagram’s 100 Pipers Scotch Whisky launched in Myanmar, they enlisted MVA as their…
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Reproductive health has historically been a taboo topic in Myanmar resulting in a society full of women who find the subject awkward to discuss. This creates a unique marketing challenge when…
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French TV and media giant Canal+ recently launched in Myanmar facing stiff competition in a market dominated by established TV networks. Having commissioned MVA as their full-service marketing agency, we saw…
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Over the last few years, TikTok has risen to become one of the most popular social media platforms globally – overtaking the behemoths that once dominated both personal and brand communication…
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Today’s digital marketing landscape is a tough place to navigate, particularly when conventional forms of advertising have been pushed aside in favor of new forms of content marketing. Content marketing is…
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Over the last decade, influencer marketing has become an increasingly valuable method for marketing, whatever the traditional media may have to say about it. Most often found on social media sites,…
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