Every human decision depends on emotion. It would be foolish to think otherwise. In fact, your decision about whether you agree or disagree with that statement was because of how you…
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Which three words would you use to describe your brand while avoiding cliches? If that’s a hard question to answer, then your company needs to work on developing a clearer voice.…
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According to a marketing study by Nielsen, the moment a video advert is viewed, ad recall, brand awareness and purchase consideration increase – and that’s before one second of the video…
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To tell a brand story, you need to know the brand. From effective marketing to entrenching a narrative that connects a brand to its audiences, the core brand story is a…
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With discussions about reproductive health moving more into the public domain in Myanmar over the last decade, a new market for female contraception is being approached in ways never seen before.…
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Marketing in a World of Retail We developed a variety of creative materials and marketing tools to grab the attention of potential consumers in retail outlets. As with all effective marketing…
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Effective marketing means connecting with your audience in a meaningful way through engaging storytelling. This is why when Seagram’s 100 Pipers Scotch Whisky launched in Myanmar, they enlisted MVA as their…
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Reproductive health has historically been a taboo topic in Myanmar resulting in a society full of women who find the subject awkward to discuss. This creates a unique marketing challenge when…
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French TV and media giant Canal+ recently launched in Myanmar facing stiff competition in a market dominated by established TV networks. Having commissioned MVA as their full-service marketing agency, we saw…
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