Instagram has built up a network of more than 500 million active users who share 95 million photos and videos every day. With soaring engagement rankings that far exceed other social…
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Today’s hospitality market is saturated with choice, leaving hotels faced with the challenge of how to make their property stand out. Increasingly, travellers are seeking out accommodation that goes beyond a…
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Food is a critical component of the human experience. Sleeping and eating are our needs at their most basic, so when guests are making their accommodation choices it only seems natural…
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A hotel lobby is a guest’s first and last impression at any property. The space must have personality, be inviting, comfortable and convey the unique essence of the brand. Consumer desire…
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In an age of social media, we are increasingly saturated with fast images that often don’t depict meals at their most flattering. Food photography is an art form – backgrounds, props, lighting…
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Top spas around the world share at least one quality – they each possess unique and thoughtful interior design elements that reflect the shifting trends and interests of consumers. People are…
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https://www.youtube.com/watch?v=fDKIO7JOdI0&feature=youtu.be There’s so much more to the business of creating captivating and effective advertising than layout and images. The most critical aspect in poster design is understanding your audience and how…
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The landscape of global advertising is in rapid flux. Traditional commercials are less and less effective, particularly when targeting a young audience. Millenials have taken to using online ad blockers, while…
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Boutique hospitality marketing is uniquely challenging. The 10 largest hotel chains in the world offer 113 different brands at price points across the board. This is why branding differentiation is so…
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