In an age of social media, we are increasingly saturated with fast images that often don’t depict meals at their most flattering. Food photography is an art form – backgrounds, props, lighting…
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Top spas around the world share at least one quality – they each possess unique and thoughtful interior design elements that reflect the shifting trends and interests of consumers. People are…
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https://www.youtube.com/watch?v=fDKIO7JOdI0&feature=youtu.be There’s so much more to the business of creating captivating and effective advertising than layout and images. The most critical aspect in poster design is understanding your audience and how…
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The landscape of global advertising is in rapid flux. Traditional commercials are less and less effective, particularly when targeting a young audience. Millenials have taken to using online ad blockers, while…
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Boutique hospitality marketing is uniquely challenging. The 10 largest hotel chains in the world offer 113 different brands at price points across the board. This is why branding differentiation is so…
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Because packaging is most often the first part of a product that consumers encounter, it’s incredibly important to get it just right. And across the many decisions a brand makes when…
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Packaging design is one of the most dynamic mediums in the marketing and advertising industry because products on shelves are always vying for consumers’ attention and new products are regularly being…
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In English, a popular idiom is that “a picture is worth a thousand words.” The saying’s thought to have originated in the early 1900’s, a few decades after newspapers in America…
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By some estimates, modern consumers are confronted with up to 5,000 advertisements a day. As the cloud of information and data in peoples’ lives gets thicker and thicker, more and more…
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