TAKING MYANMAR MARKETING TO THE WORLD
Yangon advertising and marketing company MultiVerse Asia has shown its value to many international brands based in Myanmar.
Now, highlighting its ability to compete regionally, the company recently completed a large project for a prestigious client in Thailand.
It is a first in the development of Myanmar’s advertising industry. The country is generally an ‘adaptive’ market, where work from elsewhere is adapted to local needs. It is a testament to the skills of the MultiVerse Asia team that it was able to produce marketing materials of such a high quality that they were used in one of the region’s most developed nations.
Phuket Yacht Haven is one of Thailand’s most luxurious and exclusive marinas. It recently underwent an extensive renovation and required branding to reflect its new image. Over time, a number of agencies from around South East Asia were commissioned to handle the project but none could achieve the desired mix of sumptuous design and image building messaging.
Where others had failed, MultiVerse Asia began by thoroughly investigating Phuket Yacht Haven’s cultural DNA and the brand’s aspirations. Having a solid understanding of needs and desires, a messaging strategy and a new logo and corporate identity were created.
From there, the corporate identity was applied to every aspect of Phuket Yacht Haven, from staff uniforms to the clubhouse interior. MultiVerse Asia also created a wayfinding signage strategy and design services to emphasize opulence and to help guests find their way around the property.
To communicate the Phuket Yacht Haven story to relevant consumers, the agency developed an innovative and responsive website (particularly relevant to the target audience of iPad users) and an extensive social media campaign.
Jean K. Phataraprasit, the owner of Phuket Yacht Haven, was overjoyed at the solutions provided. “MV-Asia truly understands luxury and how to bring upmarket brands to life,” she said. “Moreover, they believe in service and always went the extra mile.