THE AGENCY INVESTING IN MYANMAR TALENT
MultiVerse Asia, an independent advertising and marketing agency in Yangon, has a policy of hiring the very best talent, both local and international.
The team can compete with any agency in the world. Where the company differs is in its commitment to ongoing staff development. It is bringing a number of industry leaders in related fields to hold seminars to give the MultiVerse Asia team the edge.
Multiple award-winning industrial designer John Lai recently took time out from his vacation to spend a day coaching the MultiVerse Asia team on the IDEO problem-solving process. IDEO is a global design firm that takes a human-centered, design-based approach to helping organizations in the public and private sectors innovate and grow. Its numerous success stories include Apple, eBay, Samsung, hospitals and more.
John has worked at IDEO for over 20 years and his innovations include an award-winning line of inkjet printers for Hewlett-Packard, a friendly approach to injection devices for Lilly Pharmaceutical and a redesign of the iconic Big Ben Clock for Westclox. He has won multiple IDEA and MDEA design awards and holds 20 design patents.
The MultiVerse Asia team learned how to take a user-centered approach to problem solving that identifies unique opportunities and creates designs that connect with people to create excitement and desire. The thinking was then applied to company’s client brand MyShower in developing a suite of instructional videos.
Josh Hayward, Creative Director of international digital branding consultancy Designkitchen, will fly to Myanmar at the end of May to hold a 2-day workshop entitled ‘Building Integrated Marketing Experiences’. The focus will be on developing truly interactive experiences across a range of media. Designkitchen has produced inspired work for many leading brands including General Electric (GE), HP, and Burger King.
Josh’s documentary and online work has helped raise money for the Shining Hope for Communities charity in Nairobi and he hopes to undertake a similar project, using the skills of the MultiVerse Asia team, during his time in Yangon.
30-year advertising veteran Paul Richardson, ex-Regional Creative Director of JWT for Sunsilk, will chair a seminar on maintaining international brand primacy in developing markets in July.
MultiVerse Asia Managing Director and founder Thom Hayward says of his commitment to his team, “Our team is already among the best in Myanmar. By investing in these development sessions, we will make them the best in the region. The sessions we have lined up are already outstanding but we aim to surpass them in the second half of 2015 by bringing some of the biggest names in advertising, marketing and design to Yangon.